Listawood are pioneers in promotional ceramics, and according to a recent BPMA survey of a range of industries, 65% of executives, managers, directors and CEOs claimed they had a promotional mug on their desk.
The news comes as no surprise to the Norfolk-based promotional product manufacturer and supplier, whose commitment to innovation and investment has seen them continue to thrive.
Of the countless hundreds of items available to the industry, the survey showed mugs as second only to pens in terms of popularity.
Not just popular, the survey reconfirmed the effectiveness of promotional mugs. 83% of respondents said they could name the organization on their promotional gift without having to refer to it, while 73% said they had gone on to purchase from that company.
Studies regularly show that promotional products offer the better cost-per-impression rate than TV, radio and print advertising. This fact certainly applies to ceramics. The average person drinks 3.1 cups of coffee per day, but that figure is higher among office executives. According to research by the Advertising Speciality Institute, 76% of people keep their promotional product for about 7 months. By comparison, the life of a Listawood-exclusive Duraglaze® mug is measured in years. While pens may be more prominent, they can’t match the longevity and perceived value of a stylish and substantial promotional mug.
For an overview of Listawood’s unique promotional ceramics, visit businessgiftlist.com/brochures. For price lists and brochures spanning their entire product portfolio, email firstname.lastname@example.org and request a distributor login.
A Listawood kiln full of Marrow mugs